Updated: Our customers have asked us if our wire is silver-plated copper and if not why is our price lower than some of the other cable makers. The answer is unplated pure silver wire and we have made it very clear in our product pages. Pure 6-Nines 99.9999% purity wire is not plated to meet this specification. Our Virtuoso products feature 7-Nines purity silver wire using the Ohno (OCC) process. Commonly used Plated wire is less than 4-Nines purity with many impurities.
I think this confusion may be due to many of our competitors using low quality plated wire which costs far less than unplated high purity silver wire. To offset the cost of this wire, a large quantity must be ordered and reordered under a negotiated supplier price contract. Many smaller companies do not have the resources to invest in this commitment.
Secondly, our cables are less complex than wire makers that employ multiple wire strands (rope lay) which drives up the cost. Our cable designs employ two to three conductors to eliminate dielectric distortion of multi-conductor designs.
In our original prototypes, we did experiment with plated wire but sonically it demonstrated brightness and edge. Unplated pure silver wire was much sweeter sounding with better focus akin to a good vinyl recording.
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High-end Audiophile Cables